Collaborative Product Strategy & UX Ideation Sessions


Lead product strategy sessions to understand audience types, identify user tasks and needs, and facilitate product ideation. Identify user stories and product requirements within an Agile framework (or other collaborative models).

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Good research is about asking the right questions


Research isn't about asking users what color to make a button. It's about getting to the bottom of what motivates them and drives their behavior and solving real design problems.

We design smart exploratory and evaluative research plans that explore preliminary experiences, validate designs, and test digital experiences. We plan, conduct and facilitate a variety of research methodologies including usability testing, card sorting and modeling, persona development, contextual inquiry, and other customer research both in the field and in a lab context.


Ongoing Customer Information Gathering:

  • Surveys
  • Listening labs
  • Ethnographic and field studies

Product Definition:

  • Card sorting
  • One-on-one interviews
  • Focus groups
  • Persona development

Design Validation:

  • Concept validation
  • Paper prototyping
  • Usability testing
  • Remote user research
  • Bulletin board research
  • Group validation sessions
  • Expert Review


Usability Testing

Usability testing is a great tool for evaluating an existing or in-progress design. We've utilized a range of methodologies from exploratory testing, task-based testing, remote usability testing, paper prototyping, and more.

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Persona Development

A good persona development process is focused on specific functionality, with continued evolution based on additional research and added functional areas of focus.

  • Conduct customer interviews to identify “types” of customer approaches to a specific user experience task.
  • Integrate past customer research to create robust personas.
  • Choose key attributes and grouped them to identify key personas for the given set of functionality
  • Identify top needs and goals, copy tone of voice and design attributes for each persona.

Presentation: What are personas?



  • Use real-world data gathered from customers to identify characteristics that pertain specifically to a site design
  • Are informed by real user research
  • Tell the stories of the different types of users you need to design for
  • Are not market segments, rather, represent people who will interact with your site in different ways
  • Are fictional characters that tell a story about an archetypal user’s behaviors, goals and expectations.
  • Represent a cross-section of behaviors that, taken together, run the gamut of user behavior.
  • Provide a qualitative analysis of user behavior
  • Point to information and features that customers will be looking for
  • Lead to design decisions
  • Enable team members to role-play as your users rather than designing based on their opinion of what users want.
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Card Sorts

Card sorting is used to understand how users view information groupings for a digital experience. Participants in a card sort organize topics into categories that make sense to them, and help label the groupings.


Mapping customer and business goals to product features

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Jenn Coonce LLC takes an inclusive user-centered approach to building a new customer experience that takes into account the needs of the various audiences, stakeholder inputs, and industry best practices. This will be done by:

  • Understanding the current goals and challenges of stakeholders
  • Identifying customer motivations and behaviors through a combination of customer input and existing research
  • Creating an experience that matches company goals with user needs
  • Developing and deploying a best-in-class web site experience.

Presentation: What goes into developing a product strategy?



Product strategy activities include:

  • Facilitation of small and large group ideation sessions and high-level user experience visioning exercises.
  • Clarification of outcome-related, measurable product goals.
  • User experience mapping and task analysis. (What are the user’s key tasks and how can we model a set of features based on that?)
  • Persona development (based on what we already know about users).
  • User story mapping including task-based modeling user experience across multiple users.
  • Analysis of existing user research and usage data for use in product strategy or design.
  • Planning of strategic product release phases organized by minimum feature sets required to meet business and user needs, or other release criteria.


Experience and Product Roadmap Development

Map key audience tasks to identify all features and functions that are critical for a digital experience; plan phased approach for quick-wins and longer-term strategies.

An Experience Map:

  • Is a holistic view of key touch points and interactions personas have with the brand.
  • Communicates the user experience visually.
  • Identifies challenges and opportunities to innovate during the experience.
  • Visualizes the experience across locations, time and channels.
  • Uncovers all tasks that users should be able to complete with the experience being designed.
  • Promotes better coordination of cross-channel design.
  • Reveals opportunities for new or improved interactions.
  • Provides a basis for discussing site features and functionality.


UX and UI Design

Start with the user experience: site architecture, navigation, structure and  content strategy. Create design concepts based on brand attributes and guidelines. Apply design to key site pages. 

Site Map

Site Map

Wire Frame

Wire Frame